Blue Cross and Blue Shield of Rhode Island is upgrading its digital healthcare program.
Next month the health insurance company will roll out a new health and wellness portal for its 450,000 plan enrollees.
The new portal is being launched using technology from Virgin Pulse, a healthcare software business development company that’s part of Virgin Group Ltd., the British multinational venture capital conglomerate founded by entrepreneur Richard Branson.
The portal will work with new Apple iOS and Android apps that users can download and use to design a personalized health and wellness plan.
With the app or using a desktop computer, consumers will be able to use nutrition planning and tracking tools, set and track health and wellness milestones, perform various healthcare assessments and access related content.
“Blue Cross is committed to helping our members live healthier lives through better access to care and wellness resources, and we do it by pursuing partnerships that push the boundaries of a typical health plan,” says Blue Cross and Blue Shield of Rhode Island senior vice president and chief customer service officer Melissa Cummings.
Virgin Pulse expanded its healthcare business when it acquired ShapeUp Inc., a developer of employer health and wellness plans, in February. The combined operation now has more than five million participants spanning 6,500 customers, 25 languages and 185 countries on its digital healthcare platform.
In July, Virgin Pulse in connection with data development tool company Domo Inc. launched a new analytics platform aimed at employers. The platform features more than 150 metrics for measuring and benchmarking employee health, Virgin Pulse says.
Blue Cross and Blue Shield of Rhode Island also will use the analytics platform. Blue Cross and Blue Shield of Rhode Island has more than 9,000 healthcare providers in it network.